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Reseller Standards
How We Work as an Independent Retailer
For a brand, how a retailer behaves matters as much as what it sells. These are the standards we follow as an independent online retailer. Each brand sets its own policies; we review them carefully and follow the terms we agree to.
01 · Genuine Products
Genuine Products From Legitimate Sources
We aim to buy every product directly from the brand or from a supplier the brand authorizes. Sourcing is the first thing we discuss with any new supplier.
- We look for suppliers who can document their right to sell a brand’s products.
- We do not knowingly buy from sources that cannot document where products come from.
- Supplier invoices, a brand’s Letter of Authorization and Amazon’s own approval requirements are separate things, and we treat each one on its own terms.
- We never sell expired, damaged, used, altered or repackaged product as new.
02 · Pricing Policies
Reviewing Each Brand’s Pricing Policy
Many brands set a Minimum Advertised Price (MAP) or other pricing guidance. Those policies belong to the brand, and we review them before listing its products.
Review Before Listing
We read each brand’s MAP or pricing policy before listing its products, and ask questions when anything is unclear.
Follow Agreed Terms
Once we agree to a brand’s pricing terms, we apply them on every channel where we sell its products.
Policy Updates
When a brand tells us its pricing guidance has changed, we review the update and adjust our listings accordingly.
Promotions
We check a brand’s policy before running coupons, discounts or bundles on its products.
If your brand has a MAP or reseller agreement, we will review it carefully during the application process before signing.
03 · Listing Care
Accurate Product Listings
Product listings are often the first place customers meet a brand. We treat them with that in mind.
Accurate Content
We use accurate images, titles, descriptions and specifications, including brand-provided content where it is available.
Accurate Information
No misleading titles, unsupported claims or keyword stuffing — customers see an accurate description of the product.
No Duplicate Listings
We do not create duplicate listings or alter a brand’s product information.
Listing Corrections
If a brand points out an error in how we present its product, we correct it promptly.
04 · Reviews & Customer Feedback
Honest Reviews and Customer Care
Reviews shape how customers see a brand. We handle them honestly and carefully, and we treat every customer interaction as a reflection of the brand.
- We never buy, incentivize, manipulate or fabricate reviews.
- We never offer discounts or free products in exchange for reviews.
- We answer customer questions and feedback promptly and professionally.
- We resolve customer issues quickly and fairly.
- We share product-quality feedback with the brand so issues can be addressed at the source.
05 · Brand Representation
Respecting Each Brand and Its Policies
Trademarks & Logos
We never use a brand’s name, logo or trademarks without permission.
Honest Claims
We describe ourselves as an authorized reseller only after the brand approves us in writing.
Channel Restrictions
We review a brand’s channel and marketplace restrictions before listing its products, and we follow the terms we agree to.
Responsive Communication
If a brand asks us to adjust how we sell its products, we respond promptly and work with the brand to resolve it.
Single Point of Contact
Brands can reach us directly at info@elitegoods.us or (302) 587-2319 about any concern.
Careful Shipping
Orders are packed with care so customers receive products in good condition.
Questions About Our Policies?
We are happy to walk through these standards and to review your reseller requirements, pricing policies and agreements.