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Brand Protection & MAP Policy
How We Protect the Brands We Work With
For a brand, how a retailer behaves matters more than what it sells. These are the standards we commit to with every brand we are approved to carry.
01 · Authentic Sourcing
Genuine Product, Documented Supply Chain
Every unit we sell must come from the brand itself or from a distributor the brand has authorized. That is the foundation of our business and the first thing we discuss with any new supplier.
- We purchase only directly from the brand or its authorized distributors.
- We never buy from liquidators, closeout sellers or unverified third parties.
- We keep invoices for every purchase and provide proof of sourcing to the brand on request.
- We never sell expired, damaged, used, altered or repackaged product as new.
02 · MAP Policy & Pricing
No Price Undercutting
We protect the price integrity of every brand we carry — on every channel, at all times.
Never Below MAP
We never advertise a brand’s products below its Minimum Advertised Price, and we do not undercut the brand’s own pricing.
Consistent Across Channels
Our pricing for a product stays consistent with the brand’s policy on every channel we use.
Prompt Price Updates
When a brand changes its MAP or pricing guidance, we update our pricing promptly.
No Unapproved Promotions
No coupons, discounts or bundles that conflict with a brand’s policy unless the brand approves them.
We are glad to review and sign your MAP agreement as part of opening an account.
03 · Listing Care
Careful Handling of Your Product Listings
Your listings are often the first place customers meet your brand. We treat them with that in mind.
Brand-Approved Content
We use the brand’s approved images, titles, descriptions and specifications.
Accurate Information
No misleading titles, unapproved claims or keyword stuffing — customers see the product exactly as the brand presents it.
No Unauthorized Changes
We do not edit a brand’s listings or create duplicate listings for its products without the brand’s approval.
Monitoring & Alerts
We watch our listings closely and let the brand know about any counterfeit or unauthorized sellers we notice.
04 · Reviews & Customer Feedback
Protecting Your Ratings and Reputation
Reviews shape how customers see a brand. We handle them honestly and carefully, and we treat every customer interaction as a reflection of the brand.
- We never buy, incentivize, manipulate or fabricate reviews.
- We never offer discounts or free products in exchange for reviews.
- We answer customer questions and feedback promptly and professionally.
- We resolve customer issues quickly to protect the brand’s ratings.
- We share product-quality feedback with the brand so issues can be addressed at the source.
05 · Brand Representation
Respecting Your Brand and Your Policies
Trademarks & Logos
We never use a brand’s name, logo or trademarks without permission.
Honest Claims
We describe ourselves as an authorized reseller only after the brand approves us in writing.
Channel Restrictions
We sell only on the channels a brand permits and follow its distribution policies.
Responsive Partnership
If a brand asks us to adjust how we sell its products, we respond promptly and work with the brand to resolve it.
Single Point of Contact
Brands can reach us directly at info@elitegoods.us or (302) 587-2319 about any concern.
Careful Handling
Products are stored and shipped with care so customers receive them in the condition the brand intends.
Questions About Our Policies?
We are happy to walk through our brand protection and MAP practices, or to review your reseller and MAP agreements.