Home / Retail Distribution
Retail Distribution
A Multi-Channel Retail Strategy, Guided by Brand Policy
We make genuine products available to more customers through a range of appropriate retail channels — always within each brand’s distribution guidelines.
Our Channels
Where Products May Be Offered
Our retail strategy is multi-channel by design, and it is designed to complement — never compete with — a brand’s own direct channels. The channels we use for any product depend on what the brand permits and what is right for its customers.
Online Marketplaces
Established online marketplaces where customers already shop for products in our categories.
Online Retail Platforms
Established online retail platforms that present products clearly, accurately and in line with brand guidelines.
Other Approved Channels
Additional retail channels that a brand specifically approves for its products.
Our Principles
How We Represent Every Brand
Channel Discipline
We sell only on channels a brand permits and follow any restrictions it sets.
Brand-Accurate Presentation
Approved images, descriptions and specifications on every listing.
Pricing Integrity
Pricing that respects MAP and supports long-term brand value.
Customer Experience
Accurate information, prompt responses and fair handling of returns.
Inventory Care
Proper storage and handling, with no expired, damaged or altered goods.
Partner Visibility
Sales and inventory information shared with brand partners on request.
Channel Selection
How We Choose Channels
Before offering any product, we review the brand’s distribution policies and agree on the channels that are appropriate. We would rather sell on fewer, well-chosen channels than risk a brand’s pricing or reputation.
- Brand policy and channel permissions come first
- Channels must support accurate, brand-consistent presentation
- Pricing must remain consistent with MAP and brand guidelines
- Customer experience and service standards must be maintained
Discuss Retail Distribution for Your Brand
Tell us which channels are appropriate for your products, and we will build our approach around your guidelines.